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  1.                                                                                 GRAPEVINE, Page 21
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  4. By PAUL GRAY/Reported by David Ellis
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  7.     THE BACK-TO-THE-DRAWING-BOARD DIRECTIVE: COCA-COLA
  8.  
  9.     Its $4 million "MagiCan" campaign -- in which lucky Coke
  10. cans produce cash or coupons -- is fizzling. Some cans
  11. malfunction, customers are complaining, and whose idea was this
  12. anyway?
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